{"id":228,"date":"2025-04-21T11:05:38","date_gmt":"2025-04-21T11:05:38","guid":{"rendered":"https:\/\/benchomo.es\/?page_id=228"},"modified":"2025-04-23T08:38:12","modified_gmt":"2025-04-23T08:38:12","slug":"campaigns-3","status":"publish","type":"page","link":"https:\/\/benchomo.es\/?page_id=228","title":{"rendered":"Campaigns"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#f8f1de\u00bb background_enable_image=\u00bboff\u00bb background_size=\u00bbcontain\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/benchomo.es\/wp-content\/uploads\/2025\/04\/CAMPAIGNS.png\u00bb title_text=\u00bbCAMPAIGNS\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#f8f1de\u00bb background_image=\u00bbhttps:\/\/benchomo.es\/wp-content\/uploads\/2025\/04\/cover_black.png\u00bb background_size=\u00bbcustom\u00bb background_image_width=\u00bb95%\u00bb background_image_height=\u00bb100%\u00bb background_position=\u00bbtop_center\u00bb custom_margin=\u00bb||-42px||false|false\u00bb custom_margin_tablet=\u00bb||-42px||false|false\u00bb custom_margin_phone=\u00bb||-42px||false|false\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb background_color_phone=\u00bb#000000&#8243; background_last_edited=\u00bbon|phone\u00bb background_enable_color_phone=\u00bbon\u00bb background_enable_image_phone=\u00bboff\u00bb background_image_width_phone=\u00bb100%\u00bb background_image_height_phone=\u00bb77%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbNeue Haas Display Light||||||||\u00bb text_text_color=\u00bb#f8f1de\u00bb text_font_size=\u00bb25px\u00bb header_font=\u00bbNeue Haas Grotesk Bold||||||||\u00bb header_text_color=\u00bb#f8f1de\u00bb header_font_size=\u00bb72px\u00bb header_2_font=\u00bbNeue Haas Display Black||||||||\u00bb header_2_text_color=\u00bb#f8f1de\u00bb header_2_font_size=\u00bb51px\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb34px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 style=\"text-align: left;\">Rinc\u00f3n Emigrante Canario<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbNeue Haas Display Light||||||||\u00bb text_text_color=\u00bb#f8f1de\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.6em\u00bb custom_margin=\u00bb17px||||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p data-start=\"83\" data-end=\"374\" class=\"\">Maybe this isn&#8217;t the time or place to dive into the full history of the Canary Islands, but all you really need to know is that the Canaries are a land of emigrants. There&#8217;s a reason Venezuela used to be called the eighth island (at least until La Graciosa was officially added to the list).<\/p>\n<p data-start=\"376\" data-end=\"498\" class=\"\">So, who we are today is the legacy of those who left. \u2764\ufe0f<br data-start=\"432\" data-end=\"435\" \/>If you&#8217;re curious, you can always check out Wikipedia for more.<\/p>\n<p data-start=\"500\" data-end=\"969\" class=\"\">When the Government of the Canary Islands wanted to create a space where all those Canarians living abroad could stay connected and celebrate their traditions, I was lucky enough to be put in charge of the whole project \u2014 from writing the content, producing videos and interviews, to building the website. The project\u2019s still going strong, and honestly, that makes me really happy. It&#8217;s also pretty cool to see some of the stuff I made showing up on TV and other media!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/ZXk4I3OVJVM?si=AVWRc0AqQ1N8Xhyj\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>[\/et_pb_code][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/benchomo.es\/wp-content\/uploads\/2025\/04\/rec-6.jpg\u00bb title_text=\u00bbrec-6&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb90%\u00bb width_tablet=\u00bb90%\u00bb width_phone=\u00bb90%\u00bb width_last_edited=\u00bbon|desktop\u00bb max_width=\u00bb100%\u00bb module_alignment=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/benchomo.es\/wp-content\/uploads\/2025\/04\/rec-4.jpg\u00bb title_text=\u00bbrec-4&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb90%\u00bb width_tablet=\u00bb90%\u00bb width_phone=\u00bb90%\u00bb width_last_edited=\u00bbon|desktop\u00bb max_width=\u00bb100%\u00bb module_alignment=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_id=\u00bbzoom-scroll\u00bb module_class=\u00bbzoom-scroll\u00bb _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb header_2_font=\u00bbNeue Haas Display Black||||||||\u00bb header_2_text_color=\u00bb#e63946&#8243; header_2_font_size=\u00bb42px\u00bb header_2_font_size_tablet=\u00bb80px\u00bb header_2_font_size_phone=\u00bb30px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb custom_css_free_form=\u00bb.zoom-scroll {||  transform: scale(1);||  transition: transform 0.6s ease-in-out;||  will-change: transform;||}||.zoom-scroll.scroll-zoomed {||  transform: scale(1.2);||}\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 style=\"text-align: center;\">We\u2019re more than just a place\u2026<br \/>\nOur identity is rooted in our land, but when the bond between a place and its people runs deep, you carry a piece of it with you \u2014 no matter how far you go<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#f8f1de\u00bb background_image=\u00bbhttps:\/\/benchomo.es\/wp-content\/uploads\/2025\/04\/cover_black.png\u00bb background_size=\u00bbcustom\u00bb background_image_width=\u00bb95%\u00bb background_image_height=\u00bb100%\u00bb background_position=\u00bbtop_center\u00bb custom_margin=\u00bb||-42px||false|false\u00bb custom_margin_tablet=\u00bb||-42px||false|false\u00bb custom_margin_phone=\u00bb||-42px||false|false\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb background_color_phone=\u00bb#000000&#8243; background_last_edited=\u00bbon|phone\u00bb background_enable_color_phone=\u00bbon\u00bb background_enable_image_phone=\u00bboff\u00bb background_image_width_phone=\u00bb100%\u00bb background_image_height_phone=\u00bb77%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbNeue Haas Display Light||||||||\u00bb text_text_color=\u00bb#f8f1de\u00bb text_font_size=\u00bb25px\u00bb header_font=\u00bbNeue Haas Grotesk Bold||||||||\u00bb header_text_color=\u00bb#f8f1de\u00bb header_font_size=\u00bb72px\u00bb header_2_font=\u00bbNeue Haas Display Black||||||||\u00bb header_2_text_color=\u00bb#f8f1de\u00bb header_2_font_size=\u00bb51px\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb34px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 style=\"text-align: left;\">Arona Ahora<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbNeue Haas Display Light||||||||\u00bb text_text_color=\u00bb#f8f1de\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.6em\u00bb custom_margin=\u00bb17px||||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p data-start=\"83\" data-end=\"374\" class=\"\">Arona, one of the main tourist hotspots in Tenerife, was hit hard by the pandemic. So when the time came to prepare for the end of restrictions and the return of tourism, they wanted to be ready \u2014 and I was lucky enough to lead the entire project.<\/p>\n<p>From the initial concept to the full development and every piece that came with it.<\/p>\n<p>\u00abAhora ahora\u00bb and the whole idea we created even made it to FITUR, and since it was a project for home, that made it all the more special. So yes \u2014 very happy over here.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-175px||||false|false\u00bb custom_margin_tablet=\u00bb-175px||||false|false\u00bb custom_margin_phone=\u00bb-175px||||false|false\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div style=\"padding:41.67% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/706896844?badge=0&#038;autopause=0&#038;player_id=0&#038;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"TURISMO ARONA - Spot\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>[\/et_pb_code][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/benchomo.es\/wp-content\/uploads\/2025\/04\/IMG_3346.jpg\u00bb title_text=\u00bbIMG_3346&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb53%\u00bb width_tablet=\u00bb53%\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|desktop\u00bb module_alignment=\u00bbcenter\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_margin_phone=\u00bb26px||||false|false\u00bb sticky_enabled=\u00bb0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_id=\u00bbzoom-scroll\u00bb module_class=\u00bbzoom-scroll\u00bb _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb header_2_font=\u00bbNeue Haas Display Black||||||||\u00bb header_2_text_color=\u00bb#e63946&#8243; header_2_font_size=\u00bb42px\u00bb header_2_font_size_tablet=\u00bb80px\u00bb header_2_font_size_phone=\u00bb30px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb custom_css_free_form=\u00bb.zoom-scroll {||  transform: scale(1);||  transition: transform 0.6s ease-in-out;||  will-change: transform;||}||.zoom-scroll.scroll-zoomed {||  transform: scale(1.2);||}\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 style=\"text-align: center;\">The time is now, and the place is Arona<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#f8f1de\u00bb background_image=\u00bbhttps:\/\/benchomo.es\/wp-content\/uploads\/2025\/04\/cover_black.png\u00bb background_size=\u00bbcustom\u00bb background_image_width=\u00bb95%\u00bb background_image_height=\u00bb100%\u00bb background_position=\u00bbtop_center\u00bb custom_margin=\u00bb||-42px||false|false\u00bb custom_margin_tablet=\u00bb||-42px||false|false\u00bb custom_margin_phone=\u00bb||-42px||false|false\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb background_color_phone=\u00bb#000000&#8243; background_last_edited=\u00bbon|phone\u00bb background_enable_color_phone=\u00bbon\u00bb background_enable_image_phone=\u00bboff\u00bb background_image_width_phone=\u00bb100%\u00bb background_image_height_phone=\u00bb77%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbNeue Haas Display Light||||||||\u00bb text_text_color=\u00bb#f8f1de\u00bb text_font_size=\u00bb25px\u00bb header_font=\u00bbNeue Haas Grotesk Bold||||||||\u00bb header_text_color=\u00bb#f8f1de\u00bb header_font_size=\u00bb72px\u00bb header_2_font=\u00bbNeue Haas Display Black||||||||\u00bb header_2_text_color=\u00bb#f8f1de\u00bb header_2_font_size=\u00bb51px\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb34px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 style=\"text-align: left;\">Talent Highway<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbNeue Haas Display Light||||||||\u00bb text_text_color=\u00bb#f8f1de\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.6em\u00bb custom_margin=\u00bb17px||||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p data-start=\"83\" data-end=\"374\" class=\"\">Mercedes hosted a hackathon to find Data Engineers, Data Scientists, and Data Analysts for their Advanced Analytics IT Hub.<br \/>The challenge? To come up with a new product or service for the brand using data as the foundation.<\/p>\n<p>My role was to make sure people signed up \u2014 which meant I had to:<\/p>\n<ul>\n<li>Write all the copy for the website and build it in WordPress (you can check it out <a href=\"https:\/\/benchomo.com\/project\/talent-highway\/\">here<\/a>)<\/li>\n<li>Develop the communication strategy for social media and press<\/li>\n<li>Create and manage the paid media campaigns on Meta and Google to make sure we hit the registration target (Spoiler alert: we absolutely crushed it ?)<\/li>\n<\/ul>\n<p>If you want to see more from the project, here\u2019s a <a href=\"https:\/\/www.ivanparras.com\/talenthighwaymb\/\">link<\/a> to a teammate\u2019s website (if you&#8217;re looking for someone super creative and an absolute beast in all things audiovisual \u2014 this is your person).<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3&#8243; _builder_version=\u00bb4.27.3&#8243; 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_builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/benchomo.es\/wp-content\/uploads\/2025\/04\/post_1-01jpg.jpeg\u00bb title_text=\u00bbpost_1-01jpg\u00bb _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb64%\u00bb width_tablet=\u00bb64%\u00bb width_phone=\u00bb64%\u00bb width_last_edited=\u00bbon|desktop\u00bb module_alignment=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#f8f1de\u00bb background_image=\u00bbhttps:\/\/benchomo.es\/wp-content\/uploads\/2025\/04\/cover_black.png\u00bb background_size=\u00bbcustom\u00bb background_image_width=\u00bb95%\u00bb background_image_height=\u00bb100%\u00bb background_position=\u00bbtop_center\u00bb custom_margin=\u00bb||-42px||false|false\u00bb custom_margin_tablet=\u00bb||-42px||false|false\u00bb custom_margin_phone=\u00bb||-42px||false|false\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb background_color_phone=\u00bb#000000&#8243; background_last_edited=\u00bbon|phone\u00bb background_enable_color_phone=\u00bbon\u00bb background_enable_image_phone=\u00bboff\u00bb background_image_width_phone=\u00bb100%\u00bb background_image_height_phone=\u00bb77%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbNeue Haas Display Light||||||||\u00bb text_text_color=\u00bb#f8f1de\u00bb text_font_size=\u00bb25px\u00bb header_font=\u00bbNeue Haas Grotesk Bold||||||||\u00bb header_text_color=\u00bb#f8f1de\u00bb header_font_size=\u00bb72px\u00bb header_2_font=\u00bbNeue Haas Display Black||||||||\u00bb header_2_text_color=\u00bb#f8f1de\u00bb header_2_font_size=\u00bb51px\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb34px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 style=\"text-align: left;\">Oriocx<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbNeue Haas Display Light||||||||\u00bb text_text_color=\u00bb#f8f1de\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.6em\u00bb custom_margin=\u00bb17px||||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p data-start=\"83\" data-end=\"374\" class=\"\">Mountain footwear is what allows us to enjoy the mountains \u2014 or in other words, to conquer them.<br \/>\nThe relationship between humans and the mountains has evolved over time.<\/p>\n<p>Brands like Oriocx have helped turn the mountain \u2014 once seen as the realm of gods or demons \u2014 into a place of joy and adventure.<\/p>\n<p>Technology has transformed that experience, and that\u2019s exactly what\u2019s captured in the video and all the social media content that came out of it.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/mdIsgKVMxwo?si=K4edObrEBBwF2-Ke\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>[\/et_pb_code][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/benchomo.es\/wp-content\/uploads\/2025\/04\/Oriocx-2.jpg\u00bb title_text=\u00bbOriocx-2&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb64%\u00bb width_tablet=\u00bb64%\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|desktop\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb67px||||false|false\u00bb custom_margin_tablet=\u00bb67px||||false|false\u00bb custom_margin_phone=\u00bb67px||||false|false\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_id=\u00bbzoom-scroll\u00bb module_class=\u00bbzoom-scroll\u00bb _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb header_2_font=\u00bbNeue Haas Display Black||||||||\u00bb header_2_text_color=\u00bb#e63946&#8243; header_2_font_size=\u00bb42px\u00bb header_2_font_size_tablet=\u00bb80px\u00bb header_2_font_size_phone=\u00bb30px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb custom_css_free_form=\u00bb.zoom-scroll {||  transform: scale(1);||  transition: transform 0.6s ease-in-out;||  will-change: transform;||}||.zoom-scroll.scroll-zoomed {||  transform: scale(1.2);||}\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 style=\"text-align: center;\">Where humanity and nature come together<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#f8f1de\u00bb background_image=\u00bbhttps:\/\/benchomo.es\/wp-content\/uploads\/2025\/04\/cover_black.png\u00bb background_size=\u00bbcustom\u00bb background_image_width=\u00bb95%\u00bb background_image_height=\u00bb100%\u00bb background_position=\u00bbtop_center\u00bb custom_margin=\u00bb||-42px||false|false\u00bb custom_margin_tablet=\u00bb||-42px||false|false\u00bb custom_margin_phone=\u00bb||-42px||false|false\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb background_color_phone=\u00bb#000000&#8243; background_last_edited=\u00bbon|phone\u00bb background_enable_color_phone=\u00bbon\u00bb background_enable_image_phone=\u00bboff\u00bb background_image_width_phone=\u00bb100%\u00bb background_image_height_phone=\u00bb77%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbNeue Haas Display Light||||||||\u00bb text_text_color=\u00bb#f8f1de\u00bb text_font_size=\u00bb25px\u00bb header_font=\u00bbNeue Haas Grotesk Bold||||||||\u00bb header_text_color=\u00bb#f8f1de\u00bb header_font_size=\u00bb72px\u00bb header_2_font=\u00bbNeue Haas Display Black||||||||\u00bb header_2_text_color=\u00bb#f8f1de\u00bb header_2_font_size=\u00bb51px\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb34px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 style=\"text-align: left;\">Innomakers4Health &amp; Sacyr iChallenges<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbNeue Haas Display Light||||||||\u00bb text_text_color=\u00bb#f8f1de\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.6em\u00bb custom_margin=\u00bb17px||||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p data-start=\"132\" data-end=\"509\" class=\"\">For the 2022 editions of the <a href=\"https:\/\/www.fundacionpfizer.org\/innovacion\/innomakers4health-2022\">Pfizer<\/a> and <a href=\"https:\/\/sacyr.com\/-\/convocatoria-sacyr-ichallenges-2022\">Sacyr<\/a> events, I was responsible for the creation and management of all content \u2014 both organic and paid \u2014 including budget handling and the launch of paid campaigns on social media (mainly Instagram and LinkedIn) and Google. This involved audience segmentation, budget allocation, A\/B testing, performance monitoring, reporting, and more.<\/p>\n<p data-start=\"511\" data-end=\"746\" class=\"\">Another key part of my role for both events was conducting interviews with participants and company representatives, as well as preparing pre- and post-event press releases and providing live coverage on social media during the events.<\/p>\n<p data-start=\"511\" data-end=\"746\" class=\"\"><span>Worth mentioning: all campaign goals were successfully achieved (otherwise, you wouldn\u2019t be reading this here ?).<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb29%\u00bb width_tablet=\u00bb29%\u00bb width_phone=\u00bb29%\u00bb width_last_edited=\u00bbon|desktop\u00bb module_alignment=\u00bbleft\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CjiGet7DwVX\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CjiGet7DwVX\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><pee style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CjiGet7DwVX\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida de TheCUBE | Corporate Venture Building &#038; Innovation Services (@thecube)<\/a><\/pee><\/div>\n<\/blockquote>\n<p><!-- [et_pb_line_break_holder] --><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/et_pb_code][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb29%\u00bb width_tablet=\u00bb29%\u00bb width_phone=\u00bb29%\u00bb width_last_edited=\u00bbon|desktop\u00bb module_alignment=\u00bbleft\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Ck8wKFjDa2s\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/Ck8wKFjDa2s\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><pee style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/Ck8wKFjDa2s\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida de TheCUBE | Corporate Venture Building &#038; Innovation Services (@thecube)<\/a><\/pee><\/div>\n<\/blockquote>\n<p><!-- [et_pb_line_break_holder] --><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/et_pb_code][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/benchomo.es\/wp-content\/uploads\/2025\/04\/innomakers.jpg\u00bb title_text=\u00bbinnomakers\u00bb _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb width_tablet=\u00bb64%\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb67px||||false|false\u00bb custom_margin_tablet=\u00bb67px||||false|false\u00bb custom_margin_phone=\u00bb67px||||false|false\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#f8f1de\u00bb background_image=\u00bbhttps:\/\/benchomo.es\/wp-content\/uploads\/2025\/04\/cover_black.png\u00bb background_size=\u00bbcustom\u00bb background_image_width=\u00bb95%\u00bb background_image_height=\u00bb100%\u00bb background_position=\u00bbtop_center\u00bb custom_margin=\u00bb||-42px||false|false\u00bb custom_margin_tablet=\u00bb||-42px||false|false\u00bb custom_margin_phone=\u00bb||-42px||false|false\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb background_color_phone=\u00bb#000000&#8243; background_last_edited=\u00bbon|phone\u00bb background_enable_color_phone=\u00bbon\u00bb background_enable_image_phone=\u00bboff\u00bb background_image_width_phone=\u00bb100%\u00bb background_image_height_phone=\u00bb77%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbNeue Haas Display Light||||||||\u00bb text_text_color=\u00bb#f8f1de\u00bb text_font_size=\u00bb25px\u00bb header_font=\u00bbNeue Haas Grotesk Bold||||||||\u00bb header_text_color=\u00bb#f8f1de\u00bb header_font_size=\u00bb72px\u00bb header_2_font=\u00bbNeue Haas Display Black||||||||\u00bb header_2_text_color=\u00bb#f8f1de\u00bb header_2_font_size=\u00bb51px\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb34px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 style=\"text-align: left;\">Zycle<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbNeue Haas Display Light||||||||\u00bb text_text_color=\u00bb#f8f1de\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.6em\u00bb custom_margin=\u00bb17px||||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p data-start=\"83\" data-end=\"374\" class=\"\">Zycle is a brand specialized in indoor cycling \u2014 a discipline that surged in popularity during the pandemic. The idea was to tap into this trend by showcasing just how realistic the simulation experience can be with their products, bringing the feel of outdoor cycling indoors.<\/p>\n<p>The challenge was to do it all through a video \u2014 conveying the benefits of this discipline and the performance of the equipment purely through visuals, while also capturing the brand\u2019s spirit.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/PgOtzJaPy1U?si=x6fOr6BKW_4Nyaiv\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>[\/et_pb_code][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/benchomo.es\/wp-content\/uploads\/2025\/04\/Zycle_3.jpg\u00bb title_text=\u00bbZycle_3&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb64%\u00bb width_tablet=\u00bb64%\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|desktop\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb67px||||false|false\u00bb custom_margin_tablet=\u00bb67px||||false|false\u00bb custom_margin_phone=\u00bb67px||||false|false\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_id=\u00bbzoom-scroll\u00bb module_class=\u00bbzoom-scroll\u00bb _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb header_2_font=\u00bbNeue Haas Display Black||||||||\u00bb header_2_text_color=\u00bb#e63946&#8243; header_2_font_size=\u00bb42px\u00bb header_2_font_size_tablet=\u00bb80px\u00bb header_2_font_size_phone=\u00bb30px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb custom_css_free_form=\u00bb.zoom-scroll {||  transform: scale(1);||  transition: transform 0.6s ease-in-out;||  will-change: transform;||}||.zoom-scroll.scroll-zoomed {||  transform: scale(1.2);||}\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 style=\"text-align: center;\">No excuses \u2014 just play your favorite sport<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#f8f1de\u00bb background_image=\u00bbhttps:\/\/benchomo.es\/wp-content\/uploads\/2025\/04\/cover_black.png\u00bb background_size=\u00bbcustom\u00bb background_image_width=\u00bb95%\u00bb custom_margin_tablet=\u00bb-5px||||false|false\u00bb custom_margin_phone=\u00bb-5px||||false|false\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb background_color_tablet=\u00bb#000000&#8243; background_color_phone=\u00bb#000000&#8243; background_last_edited=\u00bbon|phone\u00bb background_enable_color_tablet=\u00bbon\u00bb background_enable_color_phone=\u00bbon\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbNeue Haas Display Light||||||||\u00bb text_text_color=\u00bb#f8f1de\u00bb text_font_size=\u00bb25px\u00bb header_font=\u00bbNeue Haas Grotesk Bold||||||||\u00bb header_text_color=\u00bb#f8f1de\u00bb header_font_size=\u00bb72px\u00bb header_2_font=\u00bbNeue Haas Grotesk Bold||||||||\u00bb header_2_text_color=\u00bb#f8f1de\u00bb header_2_font_size=\u00bb51px\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb34px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 style=\"text-align: center;\">Contact<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.3&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#f8f1de\u00bb text_font_size=\u00bb19px\u00bb header_2_font=\u00bbNeue Haas Display Light||||||||\u00bb header_2_text_color=\u00bb#f8f1de\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 style=\"text-align: center;\"><strong>Mail:<\/strong> <a href=\"mailto:hi@benchomo.com\">hi@benchomo.com<\/a><\/h2>\n<h2 style=\"text-align: center;\"><a href=\"tel:+34606580580\"><strong>Phone:<\/strong> +34 606 580 580<\/a><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.3&#8243; 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